Nishtha Patel
About Nishtha Patel
Nishtha Patel is a Marketing Coordinator at Penguin Random House in New York, specializing in social media strategy and influencer relations.
Title and Current Position
Nishtha Patel is currently the Marketing Coordinator at Penguin Random House in New York, New York, United States. She is responsible for managing social media for all PutnamBooks accounts including Instagram, Twitter, and Facebook. Patel also represents Putnam in company-wide steering committees to discuss overall social media strategy, best practices, and influencer relations on a macro level.
Previous Work Experience
Nishtha Patel has a diverse array of work experiences prior to her current role. She worked as a Marketing Assistant at Penguin Random House from 2018 to 2020 in the Greater New York City Area. Before that, she served as a Marketing and Publicity Intern at the same company for six months in 2017. Patel also has experience as a Public Works Intern for the City of Reading, PA in the Reading, Pennsylvania Area for two months in 2016, and as a Trade Publicity Intern at W. W. Norton & Company, Inc. in Greater New York City Area for three months in 2016. In addition, she held a brief position as a Legal Intern at the City Council/City Clerk's Office in Reading, PA for an unspecified period in 2016.
Education Background
Nishtha Patel holds a Bachelor's degree in English and Political Science from New York University, having studied there from 2014 to 2018. Before attending university, she completed her high school education at Wyomissing Area Junior/Senior High School, where she studied from 2011 to 2014.
Social Media Strategy and Influence
As a Marketing Coordinator at Penguin Random House, Nishtha Patel manages and strategizes the social media presence for PutnamBooks. She advises editorial and publicity departments on social media guidelines for authors, facilitating effective communication and online marketing strategies. Patel has expanded the influencer program by implementing a comprehensive strategy and directly engaging with the online community of readers and reviewers. She conducts continuous audits to prioritize diversity and empowerment, particularly focusing on amplifying BIPOC readers.