Olivia Mason
About Olivia Mason
Olivia Mason is the Backlist Marketing Manager at Penguin Random House in New York, where she has successfully increased backlist sales and engagement through data-driven strategies and cross-departmental initiatives.
Current Company
Olivia Mason is currently employed at Penguin Random House as the Backlist Marketing Manager. She operates out of the New York, New York office. In this role, she manages marketing campaigns for over 500 backlist titles and coordinates with various departments, including editorial, sales, and design teams, to enhance the visibility of these titles. Olivia has implemented data-driven marketing strategies that resulted in a 15% increase in backlist sales within her first year.
Previous Experience at Open Road Integrated Media Inc.
Olivia Mason's professional journey includes several roles at Open Road Integrated Media Inc. From 2017 to 2018, she worked as a Marketing Assistant before transitioning to a Content Marketing Associate position from 2018 to 2019. She then advanced to the role of Associate Manager, Audience Development, which she held from 2019 to 2020. During her tenure, Olivia gained extensive experience in audience development and content marketing, spending a total of nearly three years with the company.
Early Career and Internships
Before her current position, Olivia Mason gained experience through various internships. She worked as a Marketing Intern at Open Road Integrated Media Inc. for three months in 2017. Prior to this, she held intern roles at Bullhorn Creative, Aramark, Premier (London), and participated in a FIFA World Cup Study Abroad program organized by the University of Kentucky. Olivia's early career also includes roles such as Sales Associate & Wellness Consultant at Massage Envy Spa and Assistant to the Owner at Superlative Coffee Roasters.
Educational Background
Olivia Mason pursued higher education at Columbia University - Graduate School of Journalism, where she attained a Certificate in the Columbia Publishing Course in 2016. She also holds a Bachelor’s Degree in Marketing and International Business from the University of Kentucky, which she completed from 2012 to 2016. Her academic qualifications have provided her with a strong foundation in marketing and publishing.
Conference Presentations
Olivia Mason has shared her expertise by presenting at the Digital Book World conference. She spoke on the topic of innovative marketing strategies for backlist titles, highlighting her experience and success in implementing effective marketing campaigns. This presentation underscores her role as an industry expert in backlist marketing.