Paige Smith
About Paige Smith
Paige Smith is the Director of Web & Community Development (KDPG), Digital Marketing (Vintage/Anchor) at Penguin Random House in New York, with extensive experience in digital marketing and a background in English Literature and German.
Current Role at Penguin Random House
Paige Smith currently holds the position of Director, Web & Community Development (KDPG), Digital Marketing (Vintage/Anchor) at Penguin Random House. Based in New York, New York, she oversees a broad range of digital marketing initiatives for the Vintage and Anchor imprints. Her responsibilities include project management for website builds, mentoring content creators, and overseeing the email program. She drives engagement and acquisition through strategic content creation, using analytics and insights to inform her strategies.
Previous Roles at Penguin Random House
Before her current role, Paige Smith served in several key positions within Penguin Random House. From 2011 to 2015, she was the Director of Digital Marketing for the Vintage/Anchor group. Prior to that, she held the title of Assistant Director of Digital Marketing from 2007 to 2010. In these roles, she gained extensive experience in digital marketing, strategy development, and team leadership, serving for a total of 7 years before moving to her current position.
Educational Background
Paige Smith received her Bachelor of Arts degree from the University of Richmond, where she studied English Literature and German. This academic background has provided her with a strong foundation in literary analysis and language, skills that are crucial in her current role in the publishing industry. Her education has also equipped her with the analytical abilities necessary for effective digital marketing and content strategy.
Major Projects and Initiatives
In her role at Penguin Random House, Paige Smith has managed website builds for major authors including John Grisham, Haruki Murakami, and Alexander McCall Smith. These projects have involved coordinating with various stakeholders to deliver high-quality digital experiences that enhance author visibility and reader engagement. Her efforts in these projects demonstrate her capability in handling complex digital initiatives.
Team Leadership and Mentorship
Paige Smith mentors a cross-departmental team of content creators at Penguin Random House. She guides them in crafting engaging features for both email and web platforms. Her leadership is instrumental in ensuring that the content aligns with the company's strategic goals and engages the target audience effectively. Her mentorship helps in developing the skills of her team members, contributing to their professional growth.