Patty Berg
About Patty Berg
Patty Berg is the VP of Conference Services & Travel at Penguin Random House in New York, with extensive experience in marketing and publishing.
Current Role at Penguin Random House
Patty Berg serves as the Vice President of Conference Services & Travel at Penguin Random House. Based in New York, New York, she oversees all aspects of conference services and travel logistics for the company. Her responsibilities include managing conference arrangements, travel itineraries, and ensuring seamless operational support. With her extensive background in marketing and retail, Patty brings a wealth of experience and a meticulous approach to her work.
Past Role: Director of Retail Marketing at Penguin Random House
Before becoming VP, Conference Services & Travel, Patty Berg worked as the Director of Retail Marketing at Penguin Random House from 2008 to 2019. During her 11-year tenure, she was responsible for executing marketing strategies that enhanced retail performance. She collaborated closely with editorial, marketing, and sales departments, demonstrating her ability to integrate creative and logistical considerations effectively.
Marketing Director Experience at Houghton Mifflin Harcourt
From 2002 to 2008, Patty Berg held the role of Director of Marketing at Houghton Mifflin Harcourt in New York. Over these six years, she developed and executed comprehensive marketing strategies, working closely with various internal teams. Her experience at Houghton Mifflin Harcourt further solidified her expertise in spearheading integrated marketing and branding campaigns.
Broader Career Background in Publishing and Marketing
Patty Berg's extensive career in publishing and marketing includes roles such as Marketing Manager at Workman Publishing from 1999 to 2002 and Director of Marketing at Northshire Bookstore from 1994 to 1999. She also worked as a Project Manager at Props For Today from 1992 to 1994. Her varied roles in these companies have contributed to her deep knowledge of the entire publishing process, from editorial to inventory management.
Academic Background and Skills
Patty Berg holds a Bachelor of Arts (BA) degree from the University of Wisconsin-Madison. Her academic achievements laid the foundation for her successful career in marketing and publishing. She possesses skills in Sales (B2B and B2C), Communication, Branding, Account Merchandising and Promotion, Digital Strategy, and more. Known for her strategic thinking and problem-solving abilities, Patty has also demonstrated a calm demeanor in high-stress situations and is recognized as a trusted advisor and mentor.