Rachel Bader
About Rachel Bader
Rachel Bader is the Director of Licensing at Penguin Random House in the Greater New York City Area, with over 10 years of experience in licensing and promotions across top-tier entertainment and publishing companies.
Title
Rachel Bader currently holds the position of Director of Licensing at Penguin Random House in the Greater New York City Area.
Current Role at Penguin Random House
Rachel Bader serves as the Director of Licensing at Penguin Random House. In this capacity, she is responsible for developing and implementing effective licensing and promotional programs. This role leverages her expertise in Business Development, Brand Strategy, Partnership Marketing, Retail Development, and Packaged Goods Promotions. She plays a crucial role in connecting audiences with character and lifestyle brands to drive brand commitment and support overall business strategy.
Previous Roles and Experience
Rachel Bader has held multiple directorial positions in licensing and promotions across various prominent organizations. From 2014 to 2016, she was the Director of Licensing at Billboard. Prior to that, she worked at Established Brands Inc. from 2013 to 2014 and at Conde Nast from 2012 to 2013. Before joining Conde Nast, she served a brief stint at Guinness World Records in 2011. Earlier roles include Director, Licensing & Promotions at Chorion from 2009 to 2011 and Director, Licensing and Promotions at Scholastic from 2003 to 2009.
Education and Expertise
Rachel Bader holds an MBA in Marketing from Fordham University's Graduate School of Business Administration. She also earned a BA in Anthropology from the University of Wisconsin-Madison. She has over 10 years of experience in managing profitable businesses at top-tier entertainment and publishing companies, specializing in licensing and promotional programs for character and lifestyle brands.
Specialized Skills
Rachel Bader's key skills include Business Development, Brand Strategy, Partnership Marketing, Retail Development, and Packaged Goods Promotions. Her professional focus is on connecting audiences, driving brand commitment, and supporting overall business strategy through effective licensing and promotional programs.