Rachel Kaplan
About Rachel Kaplan
Rachel Kaplan is the Senior Coordinator of Ad Operations at Penguin Random House in New York, with a background in public relations and marketing from the University of Georgia.
Title
Rachel Kaplan is currently the Senior Coordinator for Ad Operations at Penguin Random House in New York, New York, United States.
Professional Background in Ad Operations
Rachel Kaplan serves as the Senior Coordinator, Ad Operations at Penguin Random House. Previously, she held the position of Ad Operations Coordinator at Penguin Random House from 2020 to 2021. In her current role, Kaplan has coordinated multiple high-profile advertising campaigns, significantly increasing ad engagement rates. Additionally, she developed and implemented a new ad tracking system, enhancing the accuracy of ad performance metrics.
Career in Publicity
Rachel Kaplan has accumulated extensive experience in publicity, starting as a Publicity and Marketing Intern at UGA Press from 2015 to 2016. She moved on to Avid Bookshop, where she held multiple roles including PR and Events Intern, Events Assistant and Bookseller, and Events Director between 2014 and 2018. Kaplan then joined HarperCollins Publishers as Assistant Publicist for Ecco from 2018 to 2019, followed by a role as Associate Publicist for Ecco from 2019 to 2020.
Educational Background
Rachel Kaplan holds a Bachelor's degree in Public Relations/Image Management from the Grady College of Journalism and Mass Communication, University of Georgia (2010-2014). She also earned a Bachelor's degree in English Language and Literature/Letters from the University of Georgia - Franklin College of Arts and Sciences during the same period. Kaplan continued her education at the Grady College of Journalism and Mass Communication, University of Georgia, where she completed a Master's degree in Public Relations, Advertising, and Marketing from 2014 to 2015.
Achievements
In 2022, Rachel Kaplan received an internal award for outstanding performance in ad operations at Penguin Random House. She presented a workshop on digital advertising strategies at a major publishing industry conference in the same year. Beyond her professional achievements, Kaplan volunteers as a mentor for aspiring publicists through a local New York City mentorship program.