Raylbert Fernández
About Raylbert Fernández
Raylbert Fernández is a Business Intelligence Analyst at Penguin Random House in Buenos Aires, with a diverse background in marketing, data analysis, and financial services.
Current Role at Penguin Random House
Raylbert Fernández holds the position of Business Intelligence Analyst at Penguin Random House in Buenos Aires. In his role, he builds, develops, and maintains data models, reporting systems, data automation systems, dashboards, and performance metrics to support key business decisions. He collaborates with Information Technology, Finance, and Marketing teams to develop advanced business data solutions. Additionally, he supports the preparation, analysis, and reporting for operational expenses, including Compensation and Benefits, across forecasts, budgets, actuals, and pacing for the business.
Previous Experience at Telefonica
From 2017 to 2022, Raylbert Fernández worked as a Marketing Analyst (Pricing) at Telefonica in Buenos Aires. During his five-year tenure, he specialized in pricing strategies and developed advanced business data solutions in collaboration with various teams. His role involved establishing standardized report templates and building norms, which streamlined internal processes and facilitated data-driven decision-making.
Educational Background
Raylbert Fernández earned a Master's in Administration of Cultural and Creative Sector Organizations from Universidad de Buenos Aires, where he studied from 2017 to 2020. Prior to that, he obtained his degree in Economics from Universidad de Carabobo, where he studied from 2003 to 2009. Additionally, he pursued an Audiovisual Specialization, further broadening his academic credentials and expertise.
Professional Experience in Caracas and Valencia
Before his roles in Buenos Aires, Raylbert Fernández worked in multiple positions in Caracas and Valencia. At Banesco Banco Universal, he served as a Commercialization Specialist from 2013 to 2015 and as a Financial Services Consultant from 2012 to 2013. In Valencia, he undertook temporary projects as a Marketing Research Manager at INE Venezuela and as a Statistical Analyst at Maxxis International, both in 2011.
Business Intelligence and Data Analysis Skills
Raylbert Fernández has extensive experience in business intelligence and data analysis. He is proficient in developing and maintaining data automation systems and dashboards. He takes ownership of projects with a high level of autonomy and accuracy. His expertise includes establishing standardized reporting templates and methodologies, supporting operational expense analysis, and aiding in key business decisions through robust data models and reporting systems.