Reid Welsh
About Reid Welsh
Reid Welsh is the Associate Director at Penguin Random House in New York, specializing in data and analytics to drive strategic business initiatives.
Title at Penguin Random House
Reid Welsh is currently serving as the Associate Director at Penguin Random House based in New York, NY, USA. His professional journey with the company began in 2015, traversing multiple roles such as Sales Assistant, Sales Coordinator, Analyst, and Senior Analyst.
Educational Background
Reid Welsh holds a Bachelor of Arts (B.A.) in Fine and Studio Arts from St. Olaf College, where he studied from 2011 to 2015. In 2023, he further supplemented his education by achieving a Certificate in Data Science Principles from Harvard Business School Online. Additionally, he attended Western Reserve Academy from 2008 to 2011.
Career at Penguin Random House
Reid Welsh's career at Penguin Random House has seen a series of progressive roles since he joined the company in 2015. Starting as a Sales Assistant, he then moved to the role of Sales Coordinator. He later transitioned into analytical roles, first as an Analyst from 2017 to 2018, then as a Senior Analyst from 2018 to 2020. His current position is Associate Director.
Early Career and Internships
Early in his career, Reid Welsh gained diverse experience in various roles, including working as an Equipment Manager at Noah's Ark Whitewater Rafting & Adventure Co. from 2010 to 2011. He also served as a Marketing and Sales Intern at Regional Holiday Catalog Group from 2007 to 2014 and a Corporate Marketing Intern at Simon and Schuster for two months in 2014. He worked as a Bookseller at The Learned Owl Book Shop for five years.
Data and Analytics Expertise
Reid Welsh has developed a wide range of technical skills, including data visualization, database management (SQL), cloud computing (Azure, AWS), Machine Learning & AI, and front-end UX design for reporting solutions. His central mission is to make data and analytics accessible and actionable for executives and stakeholders.