Sarah E. Bode
About Sarah E. Bode
Sarah E. Bode is the Backlist Marketing & Publicity Manager at Random House Group, Penguin Random House, based in Manhattan, New York.
Current Position at Penguin Random House
Sarah E. Bode is currently employed as the Backlist Marketing & Publicity Manager at the Random House Group, a division of Penguin Random House. She manages marketing campaigns for backlist titles, focusing on increasing the visibility and sales of older publications. She has played a key role in the rebranding of several backlist titles and has developed innovative publicity strategies that boost their reach. During the COVID-19 pandemic, she organized and led multiple virtual author events and book tours to promote backlist titles.
Previous Experience at New York University Press
Prior to her current role, Sarah E. Bode worked at New York University Press as a Marketing Manager from 2018 to 2020 in the Greater New York City Area. Her responsibilities included overseeing marketing strategies to promote the press's publications, utilizing her extensive experience in digital marketing and social media strategies tailored to the publishing industry.
Academic Publishing Background
Sarah E. Bode has a strong background in academic publishing. She served as an Acquisitions Editor at Peter Lang Publishing, Inc. from 2016 to 2018 in New York, NY, and as a Marketing Coordinator and Marketing Intern at Oxford University Press from 2015 to 2016. Her roles at Oxford University Press in the Greater New York City Area included managing marketing campaigns and contributing to the growth of the press's titles.
Early Career and Education
Sarah E. Bode began her career in Wilmington, North Carolina, working in various roles at UNC Wilmington, including as a Graduate Assistant—ELMS Project, Graduate Research Assistant—GLS Program, and Education Technology Specialist in the Philosophy and Religion Department. She also worked as the Founding Editor/Editor-in-Chief at Palaver Journal. Sarah holds a Master of Arts in Liberal Studies (MALS) and dual bachelor's degrees (BFA and BA) from the University of North Carolina at Wilmington.
Industry Participation and Skills
Sarah E. Bode actively participates in industry conferences and workshops to stay updated on the latest trends in book marketing and publicity. She utilizes data-driven approaches to optimize marketing campaigns for backlist titles and collaborates with various departments within Penguin Random House to streamline marketing and publicity efforts. Her extensive experience in digital marketing and social media strategies has significantly contributed to the growth of Penguin Random House's backlist sales.