Sarah Martinez

Sarah Martinez

Consumer Insights Analyst @ Penguin Random House

About Sarah Martinez

Sarah Martinez is a Consumer Insights Analyst at Penguin Random House with a background in marketing and psychology.

Current Role at Penguin Random House

Sarah Martinez joined Penguin Random House in January 2022 and currently works as a Consumer Insights Analyst. In her role, she utilizes her expertise in marketing and psychology to analyze consumer data and provide insights to support the company's strategic decisions. Her contributions include recommending and curating content, such as her input in the 'Staff Picks: Best Audiobooks for Road Trips' article on the Penguin Random House website.

Previous Experience at Wayne State University School of Medicine

Before joining Penguin Random House, Sarah Martinez served as a Project Manager at Wayne State University School of Medicine from 2019 to 2022. She was part of the Family Medicine & Public Health Sciences department, where she managed various projects. Prior to that, she worked as a Research Assistant at the same institution from 2014 to 2019, contributing to research focused on public health and family medicine.

Research Experience in Relationships & Health Lab

In addition to her roles at Wayne State University School of Medicine, Sarah Martinez also worked as a Research Assistant in the Relationships & Health Lab at Wayne State University from 2013 to 2015. During this time, she gained valuable research experience and contributed to studies aimed at understanding the intersection of personal relationships and health outcomes.

Educational Background in Psychology and Marketing

Sarah Martinez holds a Master of Business Administration (MBA) in Marketing from Wayne State University, which she earned between 2019 and 2022. She also has a Bachelor of Arts (B.A.) in Psychology from the same institution, which she completed between 2009 and 2014. Her academic background complements her professional experience, allowing her to effectively apply principles from both marketing and psychology in her role as a Consumer Insights Analyst.

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