Selihah White
About Selihah White
Selihah White is a Publicity Assistant at Penguin Press, part of Penguin Random House, with a background in digital publicity and marketing from various roles in the United States and the United Kingdom.
Current Role at Penguin Random House
Selihah White holds the position of Publicity Assistant at Penguin Press, a division of Penguin Random House. Based in New York, New York, she plays a vital role in managing book tours, author events, and coordinating social media strategies. Her efforts have contributed to the success of publicity campaigns for several New York Times bestselling authors. Selihah also develops and maintains relationships with key media contacts to secure coverage for Penguin Press titles.
Previous Experience in Publicity and Marketing
Before joining Penguin Press, Selihah White worked at Rkp Media as a Junior Publicist in 2017 for six months. Prior to that, she held the role of Publicity Assistant - Digital Publicity at Think Jam from 2015 to 2016, following a three-month internship at the same company. She gained additional industry experience as a Publicity Intern at Allied Integrated Marketing and Nbcuniversal Media, LLC. Her diverse experience spans roles in public relations, digital publicity, and marketing.
Educational Background in Communication
Selihah White earned her Master of Arts in Communication from New York University. This advanced degree follows her Bachelor of Science in Communication, Public Relations from The Collins College of Hospitality Management at Cal Poly Pomona, where she studied from 2011 to 2015. Her formal education has provided her with a strong foundation in communication and public relations practices.
Early Career and Internships
Selihah White's career began with a range of internships that laid the groundwork for her expertise in publicity and marketing. She worked as a Fashion Board Intern at Nordstrom from 2008 to 2009 and later as a Social Justice Leader at the African American Student Center at Cal Poly Pomona. Subsequent internships at Allied Integrated Marketing, NBCUniversal, and Think Jam provided valuable hands-on experience in digital publicity and marketing before she transitioned into more permanent roles.
Participation in Industry Panels and Workshops
Selihah White has actively contributed to the publicity and marketing community by participating in industry panels and workshops. These gatherings focus on digital publicity and marketing strategies, allowing her to share insights and learn from other professionals in her field. Her involvement in these events underlines her dedication to staying current with industry trends and best practices.