Shanel A. Griffith
About Shanel A. Griffith
Shanel A. Griffith is a Social Media Manager at Penguin Random House and a content creator with over three years of experience in the media industry, specializing in storytelling and social media marketing.
Company
Shanel A. Griffith currently works at Penguin Random House as a Social Media Manager. She manages and creates content to engage the audience and boost the company's online presence. Additionally, she runs her own blog, shanelamari.com, which focuses on health, food, and fashion, attracting a dedicated audience of 10.5K millennial women.
Title
Shanel A. Griffith holds the title of Social Media Manager at Penguin Random House. In her role, she leverages her expertise in social media marketing to enhance follower engagement, particularly through the strategic use of video content. She also works independently as a Content Creator, Blogger, and Entrepreneur at Shanel Amari, where she oversees her blog.
Education and Expertise
Shanel A. Griffith earned a Bachelor of Arts (B.A.) in Film & Television from Fordham University. Her expertise spans over three years in the media industry, working with prestigious companies such as ABC, BronxNet, and NBC Universal. Her skill set includes live production, social media marketing, developing news stories, research, Inews, and news producing. She excels in storytelling and producing content that informs, entertains, and inspires viewers.
Background
Shanel A. Griffith has a diverse background with multiple roles in the media and entertainment industry. She has previously worked as an Anchor Production Assistant at MSNBC, a Social Media Brand Ambassador at American Eagle Outfitters, and a Production Assistant at Netflix for 'She's Gotta Have It Too'. Additionally, she has held internships and fellowships with MSNBC, Walt Disney Television, BronxNet Community Television, and others, gaining extensive experience in production and social media management.
Achievements
During her career, Shanel A. Griffith has achieved notable milestones such as increasing follower engagement on Twitter and Facebook by 30% through strategic video content at Penguin Random House. She produced and pitched compelling stories for MSNBC’s AM Joy and ABC's Here & Now, including 'Democrat Texas Governor Candidate' and 'Tonya Boyd, First Black Female Deputy Chief of FDNY'. Her ability to connect with audiences and industry professionals highlights her impact in the media landscape.