Shannon Pender
About Shannon Pender
Shannon Pender is a Senior Marketing Manager at Penguin Random House, specializing in targeted marketing strategies and data analytics for children's books.
Company
Shannon Pender currently holds the position of Senior Marketing Manager at Penguin Random House. She has a strong background in the publishing industry, having previously amassed significant experience at Scholastic and other publishing-related organizations.
Title
Shannon Pender serves as a Senior Marketing Manager at Penguin Random House. Her role involves overseeing comprehensive marketing strategies and campaigns, targeted at young readers and their parents.
Education and Expertise
Shannon Pender earned a Bachelor's Degree in English Writing from the University of Pittsburgh, where she studied from 2013 to 2017. Her expertise lies in creating targeted marketing strategies, optimizing through data analytics, and leveraging social media for engagement.
Background
Shannon Pender has a diverse background in marketing and publishing. She progressed through various roles at Scholastic, from Marketing Assistant to Marketing Manager. Her background includes internships and roles focused on editorial, marketing, and public relations, showcasing a broad skill set in the literary field.
Achievements
Shannon Pender developed and executed a comprehensive marketing campaign for a bestselling children's book series at Random House Children's Books. She played a key role in increasing social media engagement through innovative content strategies and has a proven track record of adapting to changing algorithms. Shannon is actively involved in community outreach programs aimed at promoting literacy among children and teens.