Sonia Persad
About Sonia Persad
Sonia Persad is the Assistant Art Director at Waterbrook|Multnomah and a Designer at Clarkson Potter, both under Penguin Random House in New York. She has a diverse background in graphic and fashion design, contributing to bestselling books and rebranding efforts.
Title
Sonia Persad is currently serving as the Assistant Art Director at Waterbrook|Multnomah, a division of Penguin Random House. Additionally, she holds the position of Designer at Clarkson Potter, another imprint under Penguin Random House.
Current Positions at Penguin Random House
Sonia Persad is working at Penguin Random House in two capacities. She is the Assistant Art Director at Waterbrook|Multnomah and a Designer at Clarkson Potter, located in New York, NY.
Previous Professional Experience
Sonia Persad's career includes significant roles at various organizations. From 2014 to 2019, she was a Junior Designer at Clarkson Potter, Penguin Random House. She also worked briefly as a Graphic Design Intern at Edible East End and The Center for Book Arts. Earlier in her career, she served as Creative Director at Footprints Eco Resort & Spa and as a part-time Lecturer at the University of Trinidad and Tobago. Her experience also includes positions at Millennium Apparel Group and Concepts In Time, LLC.
Educational Background
Sonia Persad has a solid educational foundation in design. She earned her Bachelor's degree in Graphic Design from the School of Visual Arts from 2011 to 2014. Before that, she achieved an Associate of Arts and Sciences (AAS) in Fashion/Apparel Design from Parsons School of Design from 2000 to 2002 and an AAS in Fashion Merchandising from the Art Institute of Fort Lauderdale from 1997 to 1999.
Contributions and Projects
Throughout her career, Sonia Persad has contributed to the design and layout of several bestselling books at Penguin Random House. She played a key role in rebranding efforts for Waterbrook|Multnomah, enhancing the visual identity of the imprint. She is also known for her unique design style that blends traditional and contemporary elements, making her work stand out in the publishing industry.
Mentorship and Professional Development
Sonia Persad actively mentors junior designers and interns at Penguin Random House, providing them with guidance and support in their professional development. She also participates in multiple design workshops and seminars to stay updated with the latest trends in the publishing industry.
Community Involvement
Beyond her professional roles, Sonia Persad is actively involved in community art projects and exhibitions in New York, showcasing her design work to a broader audience. Her engagement in these activities helps integrate her professional expertise with community enrichment initiatives.