Stephanie Davis
About Stephanie Davis
Stephanie Davis is the Associate Director of Brand Marketing at Clarkson Potter and Ten Speed Press, a division of Penguin Random House. She has extensive experience in marketing, having worked with high-profile celebrities and developed successful campaigns for New York Times bestselling authors.
Current Position at Penguin Random House
Stephanie Davis currently serves as the Associate Director of Brand Marketing for Clarkson Potter and Ten Speed Press at Penguin Random House. She is responsible for managing marketing campaigns from conception to execution, identifying the target audience for each book project, and using data alongside her experience to form launch strategies. Additionally, she collaborates closely with the sales department to fulfill sell-in needs and promotions aimed at increasing sales, account diversity, and discoverability.
Previous Roles at Penguin Random House
Before her current role, Stephanie Davis worked as the Assistant Director of Marketing for Clarkson Potter and Ten Speed Press from 2018 to 2021. Prior to that, she was a Senior Marketing Manager and Marketing Manager for Clarkson Potter and Harmony from 2016 to 2018 and 2015 to 2016 respectively. Throughout these positions, she developed and executed marketing campaigns for New York Times bestselling authors, significantly contributing to the commercial success of over 3 million books sold across top titles.
Expertise in Marketing Campaigns
Stephanie Davis has extensive experience in creating bespoke launch strategies leveraging social media, paid advertising, influencer marketing, and brand partnerships. She has crafted marketing campaigns for high-profile celebrities such as Chrissy Teigen, Martha Stewart, and Ina Garten. Additionally, her work has involved collaboration with well-known bloggers and food writers like Tieghan Gerard, Gina Homolka, and Melissa Clark. Over the past two years, her strategic efforts have resulted in 12 out of her 23 book projects hitting the New York Times bestseller list.
Early Career and Education
Stephanie Davis began her career in publishing at St. Martin's Press, where she worked in various roles including Creative Services Coordinator and Digital Marketing Manager. She later moved to Penguin Random House. Stephanie holds a Bachelor of Arts degree in Journalism and Economics from the University of Maryland and has also studied Economics and Culture at Beijing Language and Culture University.
Collaborations and Social Media Growth
Stephanie Davis has been instrumental in identifying authors with growth potential and partnering with them to develop long-lead platform strategies. An example of her impactful work includes partnering with an author to grow their social media following from 300k to over 5 million, achieving a growth rate of 1 million followers per year. She creates social media campaigns, newsletter marketing, and comprehensive promotional plans to enhance author visibility and book sales.