Susan Mei
About Susan Mei
Susan Mei is the Sr. Manager of Marketing Analytics at Penguin Random House, with a background in web analytics and multiplatform scheduling, and a degree in New Media from Fordham University.
Title
Susan Mei currently holds the title of Sr. Manager, Marketing Analytics at Penguin Random House.
Company
Susan Mei is employed by Penguin Random House, where she leads a team in the Marketing Analytics department. She first joined the company in 2017 as an Analyst before steadily advancing to her current, senior managerial role.
Education and Expertise
Susan Mei completed her Bachelor of Arts (B.A.) at Fordham University, majoring in New Media with a minor in Information Sciences. Her academic background equips her with strong expertise in media and information analysis, foundational for her career in marketing analytics.
Professional Background
Susan Mei's career spans several notable organizations. She has held positions at Penguin Random House since 2017, starting as an Analyst before moving up to Manager, and then Sr. Manager, Marketing Analytics. Prior to that, she worked as a Web Analyst for NBCUniversal Media, LLC, a Multiplatform Scheduling Coordinator at AMC Networks, WE tv, and held internship roles at Scripps Networks Interactive and Showtime Networks Inc. This diverse experience has provided her with a comprehensive skill set in marketing and digital analytics.
Achievements
Among her notable achievements, Susan Mei led a project at Penguin Random House that optimized marketing campaigns, resulting in a 20% increase in customer engagement. She developed a proprietary analytics dashboard that streamlined data reporting processes and presented at the 2022 Marketing Analytics Summit on 'Leveraging Data for Strategic Marketing Decisions'. Additionally, she mentors junior analysts and was awarded the 'Excellence in Marketing Analytics' in 2021 for her significant contributions.