Svenja Rufus
About Svenja Rufus
Svenja Rufus is the Group Director Online Strategy & Analytics at Penguin Random House (DK) in London, overseeing direct-to-consumer online growth and data analytics teams across various markets.
Current Roles at Penguin Random House
Svenja Rufus is currently working at Penguin Random House (DK) in London, holding dual roles as Group Director Online Strategy & Analytics and Group Corporate Development Director for Dorling Kindersley. In her current position, she leads the direct-to-consumer online growth and Data & Analytics teams across various markets. She is responsible for developing and implementing online growth strategies, including campaigns on platforms like Amazon. She began her tenure in these roles in January 2021.
Previous Experience at Bertelsmann Corporate Services
Svenja Rufus has extensive experience working at Bertelsmann Corporate Services India Pvt. Ltd, where she served as Senior Director Business Development / Investments from 2011 to 2016 in New Delhi, India. Before that, she worked as Project Manager Corporate Development in 2010 for 7 months in Gütersloh, Germany. Her responsibilities included overseeing business development and investment strategies within a global context.
Educational Background
Svenja Rufus holds a Master of Science (M.Sc.) in Business Administration; Media Management from the University of Applied Sciences Wedel, Germany, where she studied from 2004 to 2009. She also completed a course in Business Administration and Management at ESC La Rochelle, France, in 2006. Additionally, she studied History, Politics, Hindi, Culture, and Economy at the University of Pune, India, supported by a scholarship from the German Academic Exchange Service (DAAD) for 11 months in 2009.
Other Professional Roles
Earlier in her career, Svenja Rufus worked at Random House India as a Business Development intern in Digital Publishing from 2009 to 2010 in New Delhi. She also had internships at Bertelsmann SE & Co. KGaA and Gruner + Jahr GmbH & Co KG, where she was Assistant to the Publishing Directors in the People and Lifestyle group from 2007 to 2009 in Hamburg, Germany. These roles provided her with a foundation in corporate development and publishing.
Specializations and Expertise
Svenja Rufus has in-depth experience in digital transformation and investments in Media, Technology, and Entertainment across Europe, the US, and Asia. She specializes in growth strategy for direct-to-consumer online channels, working extensively with major platforms such as Amazon. Her expertise includes leading online growth initiatives and data & analytics teams to optimize market presence and consumer engagement.