Tanya G. Donlucas
About Tanya G. Donlucas
Tanya G. Donlucas is the Brand Manager Comercial Ficción at Penguin Random House, with extensive experience in brand management and strategic marketing.
Current Role at Penguin Random House
Tanya G. Donlucas currently holds the position of Brand Manager Comercial Ficción at Penguin Random House. In this role, she is responsible for managing and promoting fiction brands, developing marketing strategies, and identifying new opportunities in the commercial fiction sector. Her expertise includes implementing creative initiatives and aligning them with business objectives to ensure effective brand positioning and growth.
Previous Experience at Penguin Random House
Prior to her current role, Tanya G. Donlucas served as Brand Manager Infantil & Juvenil at Penguin Random House from 2017 to 2020. During her three-year tenure in Mexico City, she focused on managing and promoting children's and youth brands. Her responsibilities included developing marketing strategies, analyzing market trends, and negotiating licenses to enhance brand visibility and reach within the targeted demographics.
Experience at SM Group-Multimusic (Tycoon)
Tanya G. Donlucas worked as Senior Brand Manager at SM Group-Multimusic (Tycoon) from 2014 to 2017. In this role, she was responsible for overseeing brand development and marketing initiatives. Her duties encompassed coordinating with various stakeholders to implement strategic marketing plans, leading brand campaigns, and ensuring alignment with the company's commercial goals.
Educational Background
Tanya G. Donlucas holds a specialization in Strategic Brand Management (Dirección Estratégica de Marcas) from Universidad Panamericana, completed from 2009 to 2010. She also earned a Bachelor's degree in Business Administration and Marketing (Lic. Administración y Mercadotecnia) from the same university, completing her studies from 2005 to 2009. Her educational background has equipped her with extensive knowledge in brand management, market analysis, and business strategy.