Tolani Osan
About Tolani Osan
Tolani Osan is the Digital Marketing Manager for Penguin Young Readers at Penguin Random House, with extensive experience in marketing and editorial roles across various publishing companies.
Current Position
Tolani Osan currently serves as the Digital Marketing Manager for Penguin Young Readers at Penguin Random House in the New York City Metropolitan Area. In this role, she manages digital marketing campaigns aimed at increasing engagement through innovative content strategies. She has developed and executed a successful social media strategy that significantly boosted the followers and engagement for Penguin Young Readers.
Previous Experience
Before joining Penguin Random House, Tolani Osan worked at Atlas Book Club as a Digital Marketing Specialist from 2019 to 2020. She also served as a Marketing Associate at Simon and Schuster from 2016 to 2019 and held the position of Simon & Schuster Associate from 2015 to 2016. Her early career includes roles such as Editorial Traffic Assistant/Proofreader at Virtuoso Healthcare Communications and Assistant Editor Global Research at John Wiley and Sons.
Educational Background
Tolani Osan holds a Master's degree in Writing, Literature, and Publishing from Emerson College, which she earned from 2012 to 2014. She also has a Bachelor's degree in English from The George Washington University, where she studied from 2006 to 2010. Her academic background has equipped her with a robust foundation in literature and writing, which she leverages in her current role.
Roles in Editorial and Marketing
Throughout her career, Tolani Osan has held various roles in editorial and marketing. She was an Editorial Intern at Serendipity Literary Agency, a Health Sciences Editorial Intern at John Wiley and Sons, and an Editorial and Marketing Intern at Scholastic. These roles have enriched her understanding of the editorial processes and marketing strategies in the publishing industry.
Achievements in Digital Marketing
At Penguin Young Readers, Tolani Osan has implemented SEO best practices to improve online visibility and collaborated with graphic designers to create visually appealing marketing materials. She played a pivotal role in the rebranding efforts, ensuring a cohesive and modern brand image. Additionally, she coordinated virtual events and author interactions, enhancing community engagement during the COVID-19 pandemic.