Tricia Ryzner
About Tricia Ryzner
Tricia Ryzner is the Paid Social Marketing Manager at Penguin Random House, with over 6 years of experience in digital marketing and a background in editorial and event coordination.
Title
Tricia Ryzner serves as the Paid Social Marketing Manager at Penguin Random House.
Company
Penguin Random House benefits from Tricia Ryzner's expertise in paid social marketing, where she manages various campaigns and enhances the company's digital advertising strategies.
Education and Expertise
Tricia Ryzner studied at The University of Akron, where she earned a Bachelor of Arts and Sciences in English over the course of five years, from 2009 to 2014. Her specialization includes both B2B and B2C digital advertising, with a focus on social media and digital advertising/paid media. She has amassed six years of experience in digital marketing, working across various industries such as car dealerships, healthcare, advocacy, and e-commerce.
Professional Background
Tricia Ryzner has held various roles over her career. Before joining Penguin Random House, she worked at Darkroom as a Paid Media Manager, at Noticed as a Paid Social Specialist, and at Persistent Technology, Inc. as a Digital Marketing Assistant. Her earlier experiences include a role as Digital Advertising Specialist at Greenpeace USA and Social Media Specialist at Reunion Marketing. She began her career with editorial and event coordination positions at Algonquin Books, Folio Literary Management, and Flyleaf Books. Ryzner also has experience as a Circulation Student Assistant at Bierce Library, The University of Akron.
Achievements in Digital Marketing
Throughout her career, Tricia Ryzner has contributed to the digital marketing initiatives of advocacy groups, significantly enhancing their online presence and outreach efforts. She has managed social media and digital advertising for e-commerce clients, improving their online sales and customer engagement. Her significant experience includes working on digital marketing campaigns tailored to a diverse range of industries.