Yunqian（Jenny） Liu
About Yunqian（Jenny） Liu
Yunqian (Jenny) Liu is a Marketing Manager at Penguin Random House in Beijing, China, with expertise in book marketing, merchandise development, and new media promotion.
Company
Yunqian (Jenny) Liu is currently working at Penguin Random House in Beijing, China. In her role as Marketing Manager, she is responsible for a range of marketing activities, including the promotion of both Chinese edition books and original English books. Yunqian's work at Penguin Random House involves significant expertise in the research and development of merchandise and ex-import issues.
Title
Yunqian (Jenny) Liu holds the title of Marketing Manager at Penguin Random House in Beijing. Her responsibilities in this role include curating and organizing large-scale branding events, as well as maintaining new media promotion. She also plays a key role in business development and team management.
Education and Expertise
Yunqian (Jenny) Liu holds a Master's degree in Mass Communication from the University of Leicester, obtained between 2011 and 2012. Prior to that, she completed a Bachelor's degree in English at Tianjin Polytechnic University from 2007 to 2011. Her expertise includes marketing for both Chinese edition books and original English books, new media promotion, research and development of merchandise, ex-import issues, curating large-scale branding events, business development, and team management.
Background
Before her current role as Marketing Manager at Penguin Random House, Yunqian (Jenny) Liu accumulated extensive experience in the marketing field. She previously served as a Marketing Executive at Wiley in Beijing for 10 months in 2017. Additionally, she worked at Penguin Random House (China) as an Associate Marketing Manager from 2013 to 2017, gaining four years of valuable experience in the industry.