Bryan Landaburu
About Bryan Landaburu
Bryan Landaburu serves as the Chief Marketing Officer at PeopleGrove, where he has significantly improved marketing efficiency and revenue. He has a diverse background in marketing leadership roles across various companies, including founding FUZE and holding positions at BEA Systems and SchoolMint.
Current Role at PeopleGrove
Bryan Landaburu serves as the Chief Marketing Officer at PeopleGrove, a position he has held since 2022. In this role, he oversees marketing strategies and initiatives to enhance the company's market presence. His leadership has contributed to significant improvements in marketing sourced revenue, which increased from 10% to 76% over a span of 36 months. Additionally, he has led the integration of two acquisitions in 2023, further solidifying the company's growth strategy.
Previous Experience at PeopleGrove
Before becoming Chief Marketing Officer, Bryan Landaburu held multiple roles at PeopleGrove, including Vice President of Marketing and Senior Vice President of Marketing. During his tenure from 2019 to 2022, he achieved a 74% increase in average deal size through new category positioning. He also produced high-performing thought leadership content and optimized team size and role definitions to enhance marketing efficiency.
Career Background
Bryan Landaburu has a diverse career in marketing and leadership roles across various companies. He was the Founder and Creative Director at FUZE from 2003 to 2012 and served as Vice President of Marketing at SchoolMint for one year. His earlier experience includes positions as Director of Interactive Marketing at KPS3 and Director of Web Strategy at BEA Systems. He also worked as National Sales & Marketing Manager at Laminex, Inc. from 1994 to 1998.
Education and Expertise
Bryan Landaburu studied at the University of Nevada, Reno, where he earned a Bachelor of Science in Business with a focus on Marketing. His educational background has provided him with a strong foundation in business principles, which he has applied throughout his career in various marketing leadership roles.
Authorship and Thought Leadership
Bryan Landaburu authored the book 'Super Mentors,' which gained recognition as an Amazon and Goodreads bestseller. His contributions to thought leadership extend to producing ebooks and definitive guides during his time at PeopleGrove, showcasing his expertise in marketing and mentorship.