Katie Rackowski
About Katie Rackowski
Katie Rackowski specializes in employee experience and has extensive expertise in consumer engagement strategies. She has held various roles in marketing, public relations, and event planning across multiple industries and currently works at Facebook in Community Operations.
Current Role at Facebook
Katie Rackowski has been working at Facebook as a Community Operations Contractor since 2015. In this role, she focuses on analyzing user accounts, contributing to the overall user experience and community engagement. Her work is based in the Austin Facebook office, where she applies her expertise in user engagement strategies.
Previous Experience in Marketing and Event Planning
Katie has a diverse background in marketing and event planning. She served as an Experiential Marketing Intern at Marketing Werks from 2009 to 2010, where she was involved in client services. Prior to that, she worked as an Event Planning Intern at Swank Productions in 2007 and as Assistant Director of Marketing and Private Events at Mcfadden's Restaurant and Saloon for four months in 2007.
Expertise in Consumer Engagement Strategies
Katie Rackowski possesses expertise in bridging the gap between brands and consumers through targeted engagement strategies. She has developed strategies for ROI-driving consumer engagement campaigns across multiple industries, including consumer packaged goods, healthcare, retail, and automotive. Her skills focus on creating memorable product experiences that enhance business success.
Educational Background in Communications
Katie studied at DePaul University, where she earned a Bachelor's degree in Communications from 2004 to 2008. This educational background has provided her with a solid foundation in public relations and marketing, which she has applied throughout her career.
Career Progression at Marketing Werks
During her time at Marketing Werks, Katie held several positions that contributed to her professional development. She worked as a Brand Ambassador and Media Spokesman in 2010, followed by roles as Assistant Coordinator, Strategy and Integration from 2011 to 2012, and Coordinator, Engagement and Business Development from 2012 to 2013. These roles helped her gain valuable experience in experiential campaigns and client relations.