Cheryl Baillie
About Cheryl Baillie
Cheryl Baillie serves as the Chief Commercial Officer and Executive Board Member at Perma Pure LLC, bringing over a decade of experience in leadership roles across various industries. She has a proven track record in revenue generation, market expansion, and strategic marketing initiatives.
Current Role at Perma Pure LLC
Cheryl Baillie serves as the Chief Commercial Officer (CCO) and Executive Board Member at Perma Pure LLC. She has held this position since 2023. In her role, she is responsible for overseeing commercial strategies and driving business growth within the organization.
Previous Experience at BD
Before joining Perma Pure, Cheryl Baillie worked at BD as Vice President of the Strategic Customer Group from 2017 to 2023. During her six years at BD, she focused on enhancing customer relationships and driving strategic initiatives within the healthcare sector.
Educational Background
Cheryl Baillie holds a Bachelor’s degree from Saint Mary's University. She also completed a Post Graduate Diploma in Applied Information Technology from the Information Technology Institute. Additionally, she achieved a Professional Certification in Financial Management from Dalhousie University.
Leadership and Achievements
Cheryl Baillie has extensive leadership experience, having led teams of over 100 individuals across various roles. She has successfully generated revenue exceeding $3 billion and managed P&L responsibilities up to $800 million in the healthcare and technology sectors. Her initiatives have resulted in significant improvements in lead generation, customer acquisition, and operational efficiency.
Sales and Marketing Strategies
Cheryl has implemented various sales and marketing strategies that have widened sales funnels and boosted lead volumes. She achieved a 30% increase in lead volume through an AI-driven SEO strategy and surpassed customer acquisition goals by 25% through targeted niche marketing. Her efforts have also led to a 20% increase in gross margin through lean manufacturing practices.