Krupa Shah
About Krupa Shah
Krupa Shah serves as the Head of Marketing at PermitFlow, a position she has held since 2024. With extensive experience in marketing roles across various companies, she specializes in building effective marketing teams and programs.
Work at PermitFlow
Krupa Shah currently serves as the Head of Marketing at PermitFlow, a position she has held since 2024. In this role, she focuses on developing and executing marketing strategies that align with the company's goals. Her responsibilities include overseeing marketing initiatives and ensuring they effectively reach target audiences.
Previous Experience in Marketing
Prior to her role at PermitFlow, Krupa Shah held various marketing positions in notable companies. She worked at Lively, Inc. in multiple capacities, including User Acquisition Lead, Director of Growth & Retention Marketing, and Sr. Director of Growth Marketing. Her experience also includes roles at Iterable as Sr. Demand Generation Manager, Gymboree as Online Marketing Manager, and Change.org as Performance Marketing Manager.
Education and Expertise
Krupa Shah earned a Bachelor of Arts degree from Vanderbilt University, where she studied Economics and Anthropology. She possesses expertise in building and developing marketing teams, crafting innovative marketing programs, and scaling marketing efforts to support sustained growth for both B2B and B2C companies.
Advisory Role at Scope Zero
In addition to her position at PermitFlow, Krupa Shah serves as an Advisor at Scope Zero since 2023. In this advisory role, she provides insights and guidance based on her extensive marketing experience, contributing to the strategic direction of the organization.
Career Progression in Marketing
Krupa Shah's career in marketing began at School Outfitters as a Web Analyst and eCommerce Specialist. She then transitioned to Expedia Group, where she worked as an Online Marketing Analyst and Email Marketing Analyst. Her diverse experiences across various companies have equipped her with a comprehensive understanding of marketing dynamics.