Benjamin Watson
About Benjamin Watson
Benjamin Watson is a Brand Content Strategist with a Bachelor of Business Administration in Marketing and Business Management from DePaul University. He has extensive experience in content marketing and data analysis, having worked with notable clients such as Michaels Craft Store and the Chicago Cubs.
Work at Persado
Benjamin Watson has been employed at Persado as a Brand Content Strategist since 2021. In this role, he focuses on developing marketing content and strategies that align with client objectives. He collaborates with various teams, including customer success, project management, and data science, to ensure comprehensive solutions for clients. His responsibilities include providing detailed data analysis and reporting on marketing campaigns, interpreting results, and making recommendations based on findings.
Education and Expertise
Benjamin Watson graduated from DePaul University with a Bachelor of Business Administration (BBA) in Marketing and Business Management. He studied from 2011 to 2015, completing a double major. His educational background provides him with a solid foundation in marketing principles and business strategies, which he applies in his professional roles.
Background
Benjamin Watson completed his high school education at Germantown High School, where he earned his High School Diploma from 2007 to 2011. Following his high school education, he pursued higher education at DePaul University, culminating in a degree that supports his career in marketing and content strategy.
Previous Work Experience
Before joining Persado, Benjamin Watson held several marketing roles. He worked as a Content Marketing Intern at RIPT Apparel for two months in 2015, followed by a position as Marketing Associate and Copywriter at Harry Caray's Restaurant Group for five months in 2016. He also served as Marketing Manager at Elite Personal Chefs, LLC for six months in 2016. From 2017 to 2021, he worked as a Copywriter at BCV, A Rategain Company. Additionally, he gained experience as a Sales Associate at Sur La Table and as a Marketing and Event Programming Intern at The Standard Club.
Client Engagement and Campaign Management
In his current role and previous positions, Benjamin Watson has developed marketing content for high-profile clients, including Michaels Craft Store, Robinhood, and the Chicago Cubs. He presents campaign results to clients, ensuring that goals are met and new insights are discovered. His ability to analyze data and report on marketing effectiveness contributes to the success of the campaigns he manages.