David Ospina
About David Ospina
David Ospina is a Senior Customer Success Manager at Persado, specializing in marketing strategies and digital technologies. He has a diverse background in project management and business analysis, with experience at notable companies such as Luxottica and BTO Research.
Current Role at Persado
David Ospina serves as a Senior Customer Success Manager at Persado, a position he has held since 2018. In this role, he focuses on enhancing customer satisfaction and ensuring the successful implementation of Persado's solutions. He coordinates with clients to optimize their marketing strategies and improve key performance indicators. His work involves leveraging data-driven insights to help clients achieve their marketing goals.
Previous Experience in Marketing and Project Management
David Ospina has a diverse background in marketing and project management. He worked at BTO Research as a Marketing Strategist and Project Manager from 2016 to 2018 in the Milan Area, Italy. Prior to that, he was a Business Analyst at MenoPercento for seven months in 2012 in Turin, Piedmont, Italy. He also served as a Project Manager at Luxottica from 2012 to 2015, where he managed various projects and marketing campaigns.
Education and Expertise
David Ospina holds a degree in Industrial Engineering from Pontificia Universidad Javeriana, where he studied Logistics, Materials, and Supply Chain Management from 2005 to 2010. He furthered his education with a Master in Ingegneria Gestionale from Politecnico di Torino from 2010 to 2012. Additionally, he completed a Master in Digital Marketing and e-Commerce at Universitat de Barcelona from 2017 to 2018 and received Agile Project Management Training from the Project Management Institute in 2019.
Skills in Digital Marketing and Customer Acquisition
David Ospina specializes in defining marketing strategies that optimize key performance indicators such as click-through rates (CTR), conversion rates (CR), lead generation, and engagement metrics. He has expertise in analyzing and redefining digital customer journeys to enhance new customer acquisition, particularly for travel and retail companies. His experience includes managing marketing campaigns for high-profile clients such as Costa Crociere, Babbel, Geox, Just Eat, Vodafone, and Yoox.
Interest in Innovation and Digital Technologies
David Ospina has a strong interest in innovation and digital technologies. He has participated in digital start-up teams, contributing to the development and implementation of innovative marketing solutions. His background and ongoing professional development reflect his commitment to staying at the forefront of digital marketing trends and technologies.