Dustin Staples
About Dustin Staples
Dustin Staples serves as the Director Marketing Campaign Manager at Persado, where he has worked since 2020. With a background in digital marketing and product management, he has held various roles at Persado and other companies, leveraging his expertise in analytics and marketing automation.
Current Role at Persado
Dustin Staples currently serves as the Director Marketing Campaign Manager at Persado, a position he has held since 2020. In this role, he oversees marketing campaigns and strategies aimed at enhancing customer engagement and driving sales. Staples also holds the title of Product Manager at Persado, a role he has maintained since 2019. His dual responsibilities at the company reflect his expertise in both marketing and product management, contributing to the overall success of the organization.
Previous Experience at Persado
Prior to his current roles, Dustin Staples worked at Persado as a Senior Digital Marketing Campaign Manager from 2017 to 2023. He also held the position of Digital Marketing Campaign Manager from 2016 to 2017. During his tenure, he focused on developing and executing digital marketing strategies that leveraged advanced analytics and marketing automation tools to optimize campaign performance.
Experience in Digital Marketing
Before joining Persado, Dustin Staples was the Digital Marketing Manager at Mighty Leaf Tea from 2013 to 2016. In this capacity, he managed digital marketing initiatives and contributed to brand growth. Additionally, he founded Tactic Creations, where he served as Founder & Account Executive for a brief period in 2014. His early career also includes a role as a Sales Associate at Vector Marketing in 2010.
Educational Background
Dustin Staples studied at San Francisco State University, where he earned a Bachelor of Business Administration (B.B.A.) degree. His studies focused on Business, Management, Marketing, and Related Support Services, spanning from 2009 to 2014. This educational foundation has equipped him with the skills necessary for his roles in marketing and product management.
Technical Skills and Expertise
Dustin Staples possesses a range of technical skills relevant to digital marketing. He is proficient in front-end web development languages, including HTML, CSS, and JavaScript. His expertise extends to advanced analytics tools such as IBM Analytics and Radian6, which he utilizes for marketing insights. Additionally, he is experienced in designing content and ad copy using tools like Photoshop, Illustrator, and InDesign, and employs various marketing automation platforms, including Responsys, Marketo, and Loopfuse.