Euripedes Freitas
About Euripedes Freitas
Euripedes Freitas serves as the Director of Analytics at Persado, where he has significantly enhanced the company's analytics infrastructure and reduced data latency. His prior experience includes roles at Oi S.A and various positions at Persado, where he has demonstrated expertise in data management and team leadership.
Work at Persado
Euripedes Freitas has been with Persado since 2016, initially serving as a Data Science Consultant before advancing to the role of Director of Analytics in 2017. In his current position, he transformed the company's analytics infrastructure by replacing manually-populated Excel spreadsheets with automated dashboards utilizing a Snowflake data backend. He led the migration of over 100 dashboards from Sisense to Sigma Computing within two months. Additionally, he improved the load time of analytics dashboards to under 15 seconds and decreased the delivery time for new account-specific dashboards to three business days through the implementation of standardized templates.
Previous Experience at Oi S.A.
Before joining Persado, Euripedes Freitas worked at Oi S.A. in various roles from 2009 to 2013. He began as a Data Mining Specialist for two years in the Rio de Janeiro area, followed by a position as Data Mining Manager for another two years. His experience at Oi S.A. provided him with a strong foundation in data analysis and management, which he later applied in his roles at Persado.
Education and Expertise
Euripedes Freitas holds a Bachelor of Science degree in Economics from Universidade de Brasília. His educational background, combined with extensive experience in analytics and data science, has equipped him with the skills necessary to lead analytics teams and implement effective data solutions in a corporate environment.
Mentorship and Team Development
Throughout his career, Euripedes Freitas has focused on team development and mentorship. He has mentored and hired a total of 11 individuals to expand and backfill positions in analytics teams over the course of eight years. His leadership in this area has contributed to the growth and effectiveness of analytics functions within the organizations he has worked for.
Achievements in Data Analytics
Euripedes Freitas has achieved significant improvements in data analytics at Persado. He reduced data latency for end users from 24 hours to 2 hours by leading a cross-functional team to implement new data sync processes. He also increased dashboard visits from Customer Success team members by 30% within six months through collaboration with executive leadership, highlighting his ability to drive engagement and optimize analytics usage.