Ilan Hoffman
About Ilan Hoffman
Ilan Hoffman serves as the Director of Strategic Partnerships at Persado, where he oversees partner programs and collaborates with various internal and external teams. He has a diverse background in strategic partnerships, having held positions at companies such as Attentive, Google, and Movable Ink.
Current Role at Persado
Ilan Hoffman serves as the Director of Strategic Partnerships at Persado, a position he has held since 2023. In this role, he oversees the strategy, execution, and optimization of various partner programs and campaigns. He works closely with internal and external stakeholders, including teams from sales, marketing, product, engineering, and legal, as well as agencies and cloud-based platforms. His responsibilities include monitoring and analyzing the performance and ROI of partner initiatives, ensuring effective collaboration across departments.
Previous Experience at Persado
Prior to his current role, Ilan Hoffman worked at Persado as a Consultant for Partnerships in 2023 for a duration of seven months. During this time, he contributed to the development of partnership strategies and initiatives, leveraging his expertise in building relationships and enhancing partner experiences.
Career at Attentive
Before joining Persado, Ilan Hoffman held the position of Director of Strategic Partnerships at Attentive from 2021 to 2023. In this role, he was responsible for developing and managing strategic partnerships that supported the company's growth objectives. His work involved collaborating with various stakeholders to drive successful partnership outcomes.
Educational Background
Ilan Hoffman studied at Boston University, where he earned a Bachelor's degree in International Business and International Relations. This educational foundation has equipped him with a strong understanding of global business dynamics and relationship management, which he applies in his professional roles.
Professional Journey
Ilan Hoffman's career spans various roles in prominent companies. He has worked at Merrill Lynch as an Associate, at Google as a Publishing Researcher at YouTube, and at Movable Ink in multiple capacities, including Manager and Associate Director of Strategic Partnerships. His diverse experience across different industries has contributed to his expertise in strategic partnerships and business development.