Jennifer Feddersen
About Jennifer Feddersen
Jennifer Feddersen is the Director of User Experience at Persado, where she has worked since 2014. She has previously held positions at Penguin Group USA, Procore Technologies, and NBCUniversal Media, LLC.
Current Role at Persado
Jennifer Feddersen serves as the Director of User Experience at Persado, a position she has held since 2014. In this role, she focuses on enhancing user interactions and improving overall user experience within the company's digital platforms. Her leadership in user experience design contributes to Persado's mission of leveraging AI to optimize marketing messages.
Previous Experience in User Experience Design
Prior to her current role, Jennifer worked as a User Experience Consultant at Procore Technologies from 2012 to 2014. During her tenure, she contributed to user-centered design initiatives that improved the usability of Procore's construction management software. Before that, she held the position of Senior Designer at NBCUniversal Media, LLC from 2007 to 2011, where she was involved in various design projects.
Early Career at Penguin Group USA
Jennifer began her career as a Web Designer at Penguin Group USA, where she worked from 2004 to 2006. In this role, she was responsible for designing and developing web content that aligned with the company's branding and marketing strategies. This position laid the foundation for her future work in user experience design.
Educational Background
Jennifer Feddersen earned a Bachelor of Arts degree from Washington University in St. Louis, where she studied from 1998 to 2002. Her education provided her with a strong foundation in design principles and user experience, which she has applied throughout her career in various roles.