Liza Colburn
About Liza Colburn
Liza Colburn serves as the Senior Director of Corporate Communications and Analyst Relations at Persado, where she has significantly increased LinkedIn engagement and earned media mentions since 2022. With extensive experience in corporate communications, she has previously held senior roles at Horn Group, LC Public Relations, Sectigo, and Icertis.
Work at Persado
Liza Colburn has been serving as the Senior Director of Corporate Communications & Analyst Relations at Persado since 2022. In this role, she has focused on enhancing the company's market differentiation, particularly within the generative AI sector that caters to global brands in retail, financial services, and travel & hospitality. Colburn has successfully overseen the PR agency and organic social media strategy, leading to significant increases in LinkedIn engagement and follower growth.
Achievements in Corporate Communications
During her tenure at Persado, Liza Colburn achieved a 52% year-over-year increase in LinkedIn engagement and a 27% increase in followers among target roles and vertical segments. She contributed to a 41% year-over-year increase in earned media mentions by implementing a comprehensive press release strategy, conducting research, and utilizing newsjacking and thought leadership. Her efforts have significantly enhanced the visibility of the company in the market.
Previous Experience in Corporate Communications
Before joining Persado, Liza Colburn held several key positions in corporate communications. She worked at Sectigo as Senior Director of Global Communications from 2018 to 2021 and at Icertis as Director of Corporate Communications from 2021 to 2022. Additionally, she served as Senior Corporate Communications Consultant at LC Public Relations from 2008 to 2011 and as Account Supervisor at Horn Group from 1997 to 2005. Her diverse experience has equipped her with a strong foundation in communications and analyst relations.
Education and Expertise
Liza Colburn earned her Bachelor of Arts degree in Communications and Management from Simmons University. Her educational background, combined with her extensive experience in corporate communications and analyst relations, has provided her with the skills necessary to effectively manage communication strategies and enhance organizational visibility.
Analyst Relations and Strategic Engagement
Liza Colburn has demonstrated expertise in rebuilding and optimizing analyst relations programs. At Icertis, she revitalized an inactive analyst relations program, resulting in over 35 analyst engagements and eight positive report inclusions in 2023. She effectively socializes key takeaways from analyst and third-party reports across various departments, including product marketing, engineering, data analytics, and content teams.