Madhavi Katikaneni
About Madhavi Katikaneni
Madhavi Katikaneni is the Director of Customer Success at Persado, where she has worked since 2023. She has extensive experience in customer success roles across various companies, including Cobalt.io, Contentful, and Linden Lab, and holds a Master's degree in International Relations from American University.
Current Role at Persado
Madhavi Katikaneni serves as the Director of Customer Success at Persado, a position she has held since 2023. In this role, she focuses on understanding customer needs to maximize the value derived from products and services. Her responsibilities include developing strategies that enhance customer retention and expansion, ensuring that both customers and the company achieve their objectives.
Previous Experience in Customer Success
Before joining Persado, Madhavi held various roles in customer success across multiple organizations. She worked at Cobalt.io as Senior Manager of Customer Success from 2020 to 2021, and earlier as Customer Success Team Manager at Contentful in 2019. Additionally, she served as Director of Customer Success at Performio from 2021 to 2022 and as Manager of Customer Success at Cobalt.io from 2019 to 2020.
Background in Operations and Management
Madhavi has a diverse background in operations and management. She worked at Linden Lab as Manager of Sales & Partner Operations from 2010 to 2012 and later as Developer Program Manager from 2007 to 2010. Her experience also includes roles at Constellation Brands, where she served as Sales & Operations Coordinator and Planning Analyst, contributing to operational efficiency and strategic planning.
Education and Expertise
Madhavi holds a Master of Arts in International Relations and a Bachelor of Arts in the same field, both from American University. Her academic background complements her professional experience, equipping her with the skills necessary to develop scalable processes that enhance customer engagement and retention.
Advocacy for Cross-Department Collaboration
Madhavi emphasizes the importance of effective cross-department collaboration to meet team and company goals. She advocates for building frameworks that facilitate communication and cooperation among different departments, which is essential for achieving overall success in customer satisfaction and business outcomes.