Madi Duffy
About Madi Duffy
Madi Duffy is a Marketing Operations & Demand Generation Associate at Persado, with a background in marketing and content development spanning over three years. She has held various roles in organizations such as Innovation Works and Venture For America, and has a professional certification in graphic and digital design.
Work at Persado
Madi Duffy currently serves as a Marketing Operations & Demand Generation Associate at Persado, a company specializing in generative AI marketing software. She has been in this role since 2023, contributing to the development and execution of marketing strategies aimed at enhancing customer engagement and driving demand. Prior to this position, she worked as a Marketing Operations Specialist at Persado from 2022 to 2023, where she focused on optimizing marketing processes.
Previous Experience in Marketing
Before joining Persado, Madi Duffy held several marketing roles. She worked at Innovation Works as the Marketing & Communications Manager from 2021 to 2022, where she managed marketing initiatives in Baltimore, Maryland. Additionally, she served as a Program Coordinator & Marketing Associate at Innovation Works from 2020 to 2021. Her experience also includes working as a Merchandise Shop Manager and a Fellow at Venture For America from 2020 to 2022.
Education and Expertise
Madi Duffy studied at Belmont University, where she earned a Bachelor of Science degree with a major in Social Entrepreneurship and a minor in Music Business from 2016 to 2020. She is currently pursuing a Professional Certification in Graphic & Digital Design at Parsons School of Design - The New School, expected to be completed in 2024. Her educational background supports her expertise in marketing and content development.
Background in Social Entrepreneurship
Madi Duffy has a background in social entrepreneurship, which complements her marketing skills. She has engaged in various roles that emphasize community impact and innovative business practices. Her minor in Music Business further enhances her understanding of the intersection between marketing and creative industries.
Professional Experience Overview
Madi Duffy has accumulated over three years of experience in marketing and content development across various organizations. Her roles have included project management, social media coordination, and marketing operations. She has also worked as a Social Media Intern at reSET and as an Art Department Office Assistant at Belmont University, showcasing her diverse skill set in both marketing and administrative support.