Matthew Larson
About Matthew Larson
Matthew Larson is a Strategic Account Executive for the US West at Persado, with a diverse career in sales and account management across several leading technology companies. He has a background in mechanical engineering and combat engineering, and he enjoys outdoor activities in Tahoe with his family.
Current Role at Persado
Matthew Larson serves as a Strategic Account Executive for the US West region at Persado. He has been in this role since 2021, contributing to the company's efforts in enhancing marketing technology through AI-driven language generation. His focus includes managing strategic accounts and fostering relationships with clients to drive business growth.
Previous Experience at Slack
Prior to his current position, Larson worked at Slack as a Strategic Account Director for Large Enterprise from 2020 to 2021. In this role, he was responsible for managing key enterprise accounts, ensuring customer satisfaction, and driving adoption of Slack's collaboration tools within large organizations.
Background in Sales and Account Management
Matthew Larson has extensive experience in sales and account management across various industries. He held the position of Strategic Account Director at Adobe for the Travel & Hospitality sector from 2011 to 2015. He also worked at Salesforce as a Strategic Account Director for Retail from 2019 to 2020, and at IBM as a Senior Enterprise Account Executive from 2008 to 2011.
Education and Military Background
Larson studied Mechanical Engineering at the University of Illinois at Urbana-Champaign. He also has a background in the United States Army & Reserves, where he achieved a qualification in Combat Engineering. This combination of education and military experience has contributed to his analytical and strategic skills in his professional career.
Entrepreneurial Ventures and Personal Interests
Matthew Larson has pursued entrepreneurial ventures, including starting a consulting business in Tahoe to balance work with personal interests such as snowboarding. He has a diverse background that includes teaching SCUBA in tropical locations and selling t-shirts across the United States. Larson has visited all 50 states and Puerto Rico, reflecting his adventurous spirit.