Robert Assalino
About Robert Assalino
Robert Assalino serves as the Senior Director of Strategic Accounts at Persado, where he has worked since 2018. He has a diverse professional background, including roles at Merkle, American Express, and Octagon, and holds a Bachelor's degree in Political Science from UC Santa Barbara and an MBA from the University of Michigan.
Current Role at Persado
Robert Assalino serves as the Senior Director of Strategic Accounts at Persado, a position he has held since 2018. In this role, he focuses on managing key client relationships and driving strategic initiatives to enhance customer engagement. His experience in account management and business development contributes to Persado's mission of transforming marketing through AI-driven language.
Previous Experience at Merkle
Before joining Persado, Robert worked at Merkle as Senior Director of Strategic Accounts from 2017 to 2018. During his tenure, he was responsible for overseeing strategic client accounts and implementing marketing solutions that aligned with client objectives. His role involved collaboration with various teams to ensure the delivery of effective marketing strategies.
Career Background in Business Development
Robert has a diverse background in business development, having worked at American Express in various capacities from 2010 to 2016. He served as Senior Manager of Business Development - Business Insights Consulting and Merchant Marketing, where he focused on developing insights-driven marketing strategies. Prior to that, he held the position of Manager of Business Insights, contributing to the company's strategic marketing efforts.
Educational Background
Robert Assalino earned a Bachelor of Arts in Political Science from the University of California, Santa Barbara, completing his studies from 2000 to 2004. He furthered his education by obtaining a Master of Business Administration from the University of Michigan's Stephen M. Ross School of Business, where he studied from 2008 to 2010. His academic background provides a strong foundation for his career in business and strategic account management.
Early Career in Sports Operations
Robert began his career in sports operations, working at Octagon in various roles from 2003 to 2008. He started as a Baseball Operations Intern and progressed to roles such as Baseball Operations Consultant and Analyst. His experience in sports operations equipped him with analytical skills and a deep understanding of client management, which he later applied in his business development roles.