Robert Kramer
About Robert Kramer
Robert Kramer serves as the Senior Vice President of Global Partnerships at Persado, where he has been instrumental in developing strategic partnerships and enhancing the company's partner ecosystem. He has held various leadership roles in the marketing and technology sectors, including positions at Bazaarvoice, OpenX, and LG Ads.
Work at Persado
Robert Kramer serves as the Senior Vice President of Global Partnerships at Persado since 2022. In this role, he has led the development of a self-service Generative AI marketing platform tailored for agencies and consultancies. This initiative has enhanced Persado's partner ecosystem. Additionally, he strategically devised and executed the inception of Persado's partnership program, which significantly contributed to the sales pipeline within its first year.
Previous Experience at Bazaarvoice
Prior to his current role, Robert Kramer worked at Bazaarvoice as the Vice President of Global Channel Partnerships from 2019 to 2022. During his three years in this position, he was based in Austin, Texas, and focused on expanding the company's channel partnerships.
Background in Mobile and Data Partnerships
Robert Kramer has a background in mobile and data partnerships, having worked as the General Manager of Mobile at OpenX from 2013 to 2015 in the Greater Los Angeles Area. He also served as the Senior Vice President of Data Partnerships at LG Ads from 2018 to 2019 in the San Francisco Bay Area.
Education and Expertise
Robert Kramer studied at Boston University, where he achieved a Bachelor of Science degree in Management Studies. His expertise includes P&L management, elevating team performance, and operational efficiencies, particularly in sales processes and structures. He utilizes Salesforce.com for operational efficiencies in business strategy, including market analysis and competitive strategy.
Advisory Roles and Contributions
In addition to his role at Persado, Robert Kramer has taken on advisory positions at 1440 and YOMI since 2024. He also previously served as an advisor at Adverity GmbH from 2018 to 2019 in Austria. His involvement in these advisory roles reflects his extensive experience in business development and partnerships.