Ruben Tamminga
About Ruben Tamminga
Ruben Tamminga serves as the Chief Revenue Officer at Persado, where he leads global sales and business development teams. He has a diverse background in sales and marketing across various companies, contributing significantly to revenue growth and strategic partnerships.
Work at Persado
Ruben Tamminga serves as the Chief Revenue Officer (CRO) at Persado, a position he has held since 2022. In this role, he leads global sales, partnerships, and business development teams, ensuring their alignment with the company's vision and mission. Tamminga has played a significant role in exceeding revenue targets and expanding Persado's presence in the direct-to-consumer e-commerce industries. His leadership has been instrumental in securing strategic partnerships with major brands, including Ally Bank, the GAP, JPMorgan Chase, Coach, Marks & Spencer, and Verizon.
Previous Experience
Prior to his current role, Tamminga held various positions at Persado, including Vice President of Sales from 2018 to 2019, and Account Executive from 2015 to 2016. He also worked as Director of Mid Market Sales & Customer Success from 2016 to 2018. His experience extends to Oracle, where he was an Enterprise Application Sales Manager for the Oracle Marketing Cloud from 2019 to 2020. Additionally, he worked at Optimizely and Responsys, gaining extensive experience in sales and business development.
Education and Expertise
Ruben Tamminga has a diverse educational background. He studied History and Economics at Fivelcollege Delfzijl, achieving a high school diploma (VWO). He earned a Master of Science in Global Management from the Thunderbird School of Global Management between 2011 and 2013. Tamminga also studied International Business as a visiting student at Boise State University and holds a Bachelor's Degree in International Business and Languages from NHL Hogeschool. His educational foundation supports his expertise in marketing strategy and business development.
Background
Ruben Tamminga has a strong professional background in sales and business development, primarily in the technology and marketing sectors. He has worked in various capacities across multiple companies, including Backbase, where he served as a Senior Sales Executive from 2020 to 2022. His career has been characterized by a focus on driving customer revenue growth and satisfaction through strategic partnerships and effective sales strategies.