Tom Howes

Strategic Accounts, North America @ Persado

About Tom Howes

Tom Howes is a professional in Strategic Accounts for North America at Persado, where he has developed expertise in generative AI applications. He has over 10 years of sales experience, having previously held positions at Persado, Phrasee, and Pure360 across the UK and the USA.

Current Role at Persado

Tom Howes currently holds the position of Strategic Accounts for North America at Persado. He has been in this role since 2021, working from the United States. His responsibilities include managing key accounts and developing strategies to enhance customer engagement and satisfaction.

Previous Experience at Persado

Before his current role, Tom Howes served as Sales Director for the UK and EMEA regions at Persado from 2018 to 2021. During his three years in London, he focused on expanding the company's market presence and driving sales growth across Europe, the Middle East, and Africa.

Sales and Business Development Background

Tom Howes has over 10 years of sales experience, with a significant focus on generative AI applications. Prior to his tenure at Persado, he worked at Pure360 as Senior Business Development Manager and Team Leader from 2014 to 2017, where he led initiatives to enhance client relationships and drive revenue.

Educational Background

Tom Howes studied Business Studies at Varndean College from 2007 to 2009. This educational foundation contributed to his understanding of business principles, which he has applied throughout his career in various sales and business development roles.

Early Career and Development Roles

Tom Howes began his career in the sports sector, working as Head Youth/Schools Football Development Coach for Brighton & Hove Albion FC from 2008 to 2010. He later transitioned into business development roles, including positions at First Central Group and International Logistics Group Ltd, where he gained valuable experience in sales and client management.

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