Vasilis Klonis
About Vasilis Klonis
Vasilis Klonis serves as the Director of Service Delivery at Persado, where he has worked since 2013. He holds a Bachelor's and Master's degree in Computer & Communication Engineering from the University of Thessaly and has extensive experience in digital marketing and operations management.
Work at Persado
Vasilis Klonis has been serving as the Director of Service Delivery at Persado since 2013. In this role, he is responsible for managing the operations budget, monitoring marginality, and ensuring scalability. He evaluates new client contracts, focusing on effort, marginality, and operating models. Klonis also provides specifications and workflow suggestions for new product launches. His responsibilities extend to managing team training and development, resource planning, task prioritization, and capacity matrix evaluations. He actively engages in enhancing internal processes and tools to improve automation levels and scalability.
Education and Expertise
Vasilis Klonis holds a Bachelor's degree in Computer & Communication Engineering with a focus on IT, Software Engineering, and Telecommunications from the University of Thessaly. He also achieved a Master's degree from the same institution. Prior to his university education, he completed his baccalaureate degree at the Lyceum of Xilokastro. Klonis possesses a technical background with proficiency in writing code and scripts, and he has engaged in continuous learning through e-learning courses since 2003, covering topics such as coding, management, marketing, design, problem-solving, and data analytics.
Background in Digital Marketing
Klonis has extensive experience in digital marketing, having managed over €1.5 million in Google Search and Display networks since 2006. He has also spent over half a million on Facebook and affiliate marketing. His previous role as a Senior Web Administrator and SEO/SEM Expert at Master D from 2011 to 2012 provided him with significant insights into web optimization. Since 2010, he has been focused on optimizing web pages for lead generation and has sent thousands of email campaigns using various Email Service Providers (ESPs) and a custom-made self-hosted platform.
Professional Development and Skills
Klonis has a strong customer-oriented mindset, which he applies in all aspects of his work. He is involved in evaluating and suggesting new tools and ideas for operations at Persado. His skills include managing team dynamics, training, and development, as well as resource planning and task prioritization. He has a proven track record of enhancing internal processes and tools to improve operational efficiency and scalability. His commitment to continuous learning and professional development is evident through his participation in various e-learning courses.