Yuval Efrati
About Yuval Efrati
Yuval Efrati serves as the Chief Customer Officer at Persado, where he focuses on enhancing customer acquisition and engagement through a generative AI marketing platform. He has extensive experience in customer organizations across various industries and has held leadership roles at notable companies such as American Express, Citi, and Optimove.
Current Role at Persado
Yuval Efrati currently serves as the Chief Customer Officer at Persado, a position he has held since 2023. In this role, he focuses on enhancing customer acquisition and engagement through a generative AI marketing platform. His responsibilities include collaborating with top executives to drive customer strategies and improve overall customer experience. Efrati's leadership is pivotal in aligning the company's offerings with client needs in the dynamic marketing landscape.
Previous Experience at Persado
Prior to his current role, Yuval Efrati was the Chief Customer Officer at Persado from 2015 to 2020. During this five-year tenure, he played a significant role in developing customer-centric strategies and enhancing service delivery. His leadership contributed to the company's growth and reputation in the marketing technology sector, particularly in New York and London.
Experience at American Express
Yuval Efrati worked at American Express as the Director of the Consumer Cards & Services Group from 2005 to 2011. His six years in this role, based in New York, involved overseeing various consumer card services and contributing to the company's customer engagement strategies. This experience laid a strong foundation for his future roles in customer leadership.
Education and Expertise
Yuval Efrati holds a Master's Degree in Marketing from the Stanford University Graduate School of Business. He also completed an International Program in Arts & Architecture at Venice International University. His educational background equips him with a diverse skill set that complements his extensive experience in customer organization leadership across multiple industries and markets.
Career at Citi and Optimove
Efrati served as Senior Vice President/Director for EMEA at Citi from 2011 to 2014, where he was based in London. Following his time at Citi, he worked as Chief Commercial Officer at Optimove from 2020 to 2021, managing operations across New York, London, and Singapore. These roles further developed his expertise in customer engagement and commercial strategy.