Zaira Camarena Gómez
About Zaira Camarena Gómez
Zaira Camarena Gómez is a Digital Marketing Manager at PersistIQ in Vancouver, Canada, with over a decade of experience in marketing across both public and private sectors. She previously held roles such as Marketing and Advertising Manager at Riviera Nayarit Visitors and Conventions Bureau and possesses strong negotiation skills and an analytical mindset.
Work at PersistIQ
Zaira Camarena Gómez has been serving as the Digital Marketing Manager at PersistIQ since 2023. In this role, she is responsible for developing and implementing marketing strategies that enhance brand visibility and drive customer engagement. Based in Vancouver, British Columbia, Canada, she leverages her extensive experience to optimize digital marketing efforts and contribute to the company's growth.
Previous Experience in Marketing
Before joining PersistIQ, Zaira worked at the Riviera Nayarit Visitors and Conventions Bureau for six years, from 2016 to 2022. She held the position of Marketing and Advertising Manager, where she oversaw marketing initiatives aimed at promoting the region. Additionally, she served as the Advertising Coordinator at the same bureau from 2012 to 2016, further solidifying her expertise in the tourism sector.
Education and Expertise
Zaira Camarena Gómez studied Marketing at Universidad del Valle de Atemajac from 2006 to 2010, where she gained foundational knowledge in marketing principles. She also attended Anglo Americano from 1998 to 2006. Her educational background, combined with over a decade of experience in both public and private sectors, equips her with a versatile skill set in marketing roles.
Negotiation Skills and Analytical Mindset
Zaira possesses strong negotiation skills, particularly in closing strategic partnership deals across various industries. Her analytical mindset enables her to identify needs and opportunities, leading to actionable solutions. These skills have been instrumental in her marketing roles, allowing her to effectively contribute to the organizations she has been part of.
Career Progression
Zaira's career in marketing includes various roles that showcase her versatility. She worked as a Sales Manager at Royal Holiday for eight months in 2011-2012 and as a Marketing Coordinator at Alpha Media Team for nearly a year in 2010-2011. This diverse experience has allowed her to develop a comprehensive understanding of marketing strategies across different sectors.