Dedi Kovach
About Dedi Kovach
Dedi Kovach is a Senior Data Scientist at Personetics, with a diverse background in market research and data science. He has held various roles in Israel, including positions at Meida Shivuki C I, HOT, and Carlsberg IBBL.
Work at Personetics
Dedi Kovach has been employed at Personetics since 2019, initially serving as a Data Scientist. In 2022, he advanced to the role of Senior Data Scientist. His work focuses on leveraging data science techniques to enhance financial services and customer engagement.
Previous Experience in Market Research
Prior to joining Personetics, Dedi Kovach held several positions in market research. He worked as a Senior Market Research Manager at Meida Shivuki C I from 2008 to 2013. Following that, he served as the Head of Marketing Strategy and Market Research at HOT from 2016 to 2019. Additionally, he was a Market Research & Analysis Executive at Carlsberg IBBL from 2013 to 2016.
Education and Expertise
Dedi Kovach holds a Bachelor of Arts (B.A.) in Behavioral Sciences from Ben-Gurion University of the Negev, where he studied from 2003 to 2006. He furthered his education with a Master of Arts (M.A.) in Industrial and Organizational Psychology from Ariel University, completing his studies in 2008. Additionally, he obtained a Technion Certified Data Scientist qualification from the Technion - Israel Institute of Technology in 2019.
Career Timeline
Dedi Kovach's career spans various roles in data science and market research. He began his career at Meida Shivuki C I in 2008, transitioning to Carlsberg IBBL in 2013. After three years, he moved to HOT, where he worked until 2019. Since then, he has been with Personetics, progressing to Senior Data Scientist in 2022.