Luana Francischini
About Luana Francischini
Luana Francischini serves as the Head of Brand at Petfive, where she has worked since 2015. She specializes in branding identity and digital communications, and is fluent in Portuguese and English, with proficiency in Italian.
Work at Petfive
Luana Francischini has served as the Head of Brand at Petfive since 2015. In this role, she oversees the brand's strategic direction and marketing initiatives. Her responsibilities include coordinating Petfive's participation in major global pet trade shows and expos, where the company showcases its premium cat-centric product lines. Under her leadership, the brand has focused on enhancing its visibility and market presence in the pet industry.
Education and Expertise
Luana Francischini holds a Graduate Certificate in Marketing from UCLA, where she studied and earned distinction. She also has a Bachelor’s degree in Communications from Universidade Federal da Bahia. Her educational background provides a strong foundation for her expertise in branding identity and digital communications, particularly for Petfive's Sustainably Yours and Viva!Verde brands.
Background
Before joining Petfive, Luana Francischini worked in various communications and marketing roles. She was the Communications and Marketing Manager at DayHORC - Hospital de Olhos from 2012 to 2013 in Bahia. Following that, she served as a Senior Institutional Communications Analyst at Federação das Indústrias do Estado da Bahia (FIEB) from 2013 to 2015 in the Salvador Area, Brazil. Additionally, she worked as a Communications Specialist at AffinityTV247 from 2011 to 2012 in the Greater Los Angeles Area.
Language Proficiency
Luana Francischini is fluent in Portuguese and English, with proficiency in Italian. This language skill set enhances her ability to communicate effectively in diverse markets, facilitating better engagement with international stakeholders and audiences.