Ethan Grundleger

Ethan Grundleger

Sr Director Business Strategy & Intelligence @ Petfolk

About Ethan Grundleger

Ethan Grundleger serves as the Sr Director of Business Strategy & Intelligence at Petfolk, where he has worked since 2021. He has a robust background in eCommerce operations and product development, with previous roles at Freshly and Morgan Stanley.

Current Role at Petfolk

Ethan Grundleger serves as the Senior Director of Business Strategy & Intelligence at Petfolk. He has held this position since 2021, contributing to the company's strategic initiatives and operational intelligence. His role involves leveraging data analytics to inform business decisions and enhance overall efficiency within the organization.

Previous Experience at Freshly

Ethan Grundleger has extensive experience at Freshly, where he held multiple roles over a span of approximately four years. He began as a Senior R&D Analyst from 2016 to 2018, then transitioned to Manager of eCommerce Sales and Operations Planning for 11 months in 2018-2019. He later served as Director of eCommerce Planning from 2020 to 2021 and as Associate Director of eCommerce Sales and Operations Planning for six months during 2019-2020. His tenure at Freshly involved significant contributions to product development and operational planning.

Background in Finance and Economics

Ethan Grundleger studied at the University of Maryland, where he earned a Bachelor of Science in Finance & Economics from 2009 to 2013. This academic background provided him with a solid foundation in financial principles and economic strategies, which he has applied throughout his career in various analytical and managerial roles.

Experience in eCommerce and Operations

Ethan Grundleger possesses extensive experience in direct-to-consumer (DTC) eCommerce operations. His skill set includes sales and operations planning, logistics, and product management. This diverse expertise supports efficient business operations and enhances market competitiveness for the companies he has worked with.

Early Career at Morgan Stanley

Ethan Grundleger began his career at Morgan Stanley, where he worked as an Operations Analyst in Commodities for two months in 2012. He then served as an FX Prime Brokerage Analyst from 2013 to 2015, gaining valuable experience in financial operations within the Greater New York City Area. This early experience laid the groundwork for his future roles in business strategy and operations.

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