Katherine Greiner
About Katherine Greiner
Katherine Greiner serves as the VP of Marketing at Petfolk, bringing extensive experience in modern marketing and a strong focus on health and wellness. She has held various leadership roles in marketing and operations across several companies and has a diverse educational background in fitness, nutrition, and the arts.
Current Role at Petfolk
Katherine Greiner serves as the Vice President of Marketing at Petfolk, a position she has held since 2022. In this role, she focuses on developing and implementing marketing strategies that align with the company's goals. Her responsibilities include overseeing digital marketing initiatives and enhancing customer engagement through various channels. Katherine's experience in the health and wellness sector informs her approach to marketing, allowing her to integrate these values into her work.
Previous Experience in Marketing
Katherine Greiner has a diverse background in marketing, having held several key positions prior to her current role. She worked at WIN Brands Group as the Director of Marketing and Operations from 2017 to 2018, and later as Director of Marketing from 2018 to 2019. Additionally, she served as the Director of Marketing at Ora Organic from 2016 to 2017. Her tenure at Vireo Health, Inc. included roles as Director of Digital, CRM, and Loyalty from 2019 to 2021, and Vice President of Digital and ECommerce from 2021 to 2022.
Educational Background and Certifications
Katherine Greiner has a comprehensive educational background that includes a Bachelor of Music in Music Theatre from Baldwin Wallace University. She has pursued various certifications in health and wellness, including a 200-hour Registered Yoga Teacher certification from Yoga Works and a Certified Nutrition & Wellness Consultant designation from American Fitness Professionals & Associates. Additionally, she has completed training as a Certified Personal Trainer and a Certified Pre/Post Natal Exercise Specialist.
Expertise in Modern Marketing Tactics
Katherine specializes in modern marketing methods, focusing on digital acquisition and retention marketing. Her expertise extends to influencer and social media marketing, strategic partnerships, and event production. She is known for her ability to connect the dots to see the bigger picture, which aids her in developing solutions for contemporary marketing challenges. This skill set is complemented by her strong focus on building scalable systems and teams.
Passion for Health and Wellness
Katherine Greiner is passionate about health and wellness, which she integrates into her professional endeavors. Her background in fitness and nutrition informs her marketing strategies, allowing her to create campaigns that resonate with health-conscious consumers. She has studied various aspects of fitness, including Pilates and running injury prevention, further enhancing her understanding of the wellness industry.