Michael Wystrach
About Michael Wystrach
Michael Wystrach is a Co-Founder and Co-CEO of Petfolk, with a notable background as the CEO and Co-Founder of Freshly, where he played a key role in transforming the food industry through technology and sustainability.
Work at Petfolk
Michael Wystrach serves as Co-Founder and Co-CEO at Petfolk, a position he has held since 2022. In this role, he contributes to the strategic direction and operational management of the company. His leadership aims to enhance the pet care industry by leveraging his extensive experience in entrepreneurship and technology.
Previous Experience at Freshly
Wystrach co-founded Freshly and served as CEO from 2012 to 2021. During his tenure, he led the company in disrupting the $1.3 trillion food industry by utilizing technology to provide meal delivery services directly to consumers. He focused on creating meals that were 100% all-natural, eliminating artificial ingredients and refined sugars. After stepping down as CEO, he continued as a Founder and Adviser for two months in 2021.
Background and Early Career
Michael Wystrach grew up on a family ranch, which instilled in him a strong work ethic and entrepreneurial skills. He began his career as the Owner of The Steak Out Restaurant & Saloon from 2009 to 2013. He also served on the Advisory Board of The People's Movement from 2008 to 2010, contributing to initiatives aimed at social change.
Education and Expertise
Wystrach studied Finance at the University of Arizona - Eller College of Management, earning a Bachelor of Science degree from 1998 to 2002. He also studied Spanish at the University of Deusto for 11 months in 2001. His educational background complements his expertise in real estate, food industry operations, and finance.
Advisory Roles and Investments
In addition to his role at Petfolk, Wystrach is involved in various advisory capacities. He has served as a Venture Advisor and Investor at White Star Capital since 2021 and as an Advisor at Butternut Box since 2017. He also worked as a Venture Advisor at BrandProject LP from 2021 to 2022, further showcasing his commitment to the food industry and investment sectors.