Afifah Basir
About Afifah Basir
Afifah Basir is the Co-Founder and CEO of Petotum, specializing in coaching aspiring pet business owners. She has received multiple accolades for her contributions to the pet industry and animal welfare.
Work at Petotum
Afifah Basir serves as the Co-Founder and CEO of Petotum, a role she has held since 2019. Under her leadership, Petotum offers personalized coaching sessions for aspiring pet business owners. The company focuses on providing guidance and support to individuals looking to enter the pet industry. Afifah's commitment to the pet business is evident in her transition from a cat hotel venture to fully dedicating her efforts to Petotum.
Education and Expertise
Afifah Basir obtained a BSc (Hons) in Mass Communication with a focus on Public Relations from Universiti Teknologi MARA, completing her studies from 2010 to 2012. Prior to this, she earned a Diploma in Communication and Media from the same institution, studying from 2007 to 2010. Her educational background supports her extensive experience in the pet business, which spans over seven years, covering areas such as operations, branding, communication, and funding.
Background in Business Development
In addition to her role at Petotum, Afifah Basir is the Co-Founder and Head of Business Development at Liminospace, a Google Analytics consultancy, where she has worked since 2017. Her previous experience includes co-founding MEOWCLASS, a boarding school for cats, and serving as a Corporate Communications Executive at Sunway Medical Centre. This diverse background in various roles enhances her capabilities in business development and operations.
Achievements and Recognition
Afifah Basir has received several accolades for her entrepreneurial efforts. She was recognized as a Top 12 Global Winner in the She Loves Tech Competition in 2021. In 2019, she won the SITEC Champion Pitch and was also a TERAJU SUPERB Winner. Additionally, she participated in the MAGIC Global Accelerator Program and was a Top 5 finalist in the SITEC Selangor Accelerator Program, showcasing her commitment to innovation and growth in the pet industry.
Community Engagement and Advocacy
Afifah Basir actively advocates for animal welfare through various initiatives, including rescue, neuter, foster, and rehoming programs. She engages in community service by feeding stray animals in the Puchong area during her free time. Her dedication to animal welfare reflects her commitment to making a positive impact in her community and the pet industry.