Luciano Rodriguez Forero
About Luciano Rodriguez Forero
Luciano Rodriguez Forero serves as the Chief Marketing Officer at Petra, where he focuses on brand positioning and communication strategies. He has extensive experience in marketing roles across various companies in Colombia and the United States, emphasizing adaptability and team leadership.
Work at Petra
Luciano Rodriguez Forero serves as the Chief Marketing Officer at Petra since 2023. In this role, he is responsible for brand positioning in the United States, focusing on attracting investors, potential clients, government entities, and the general public. His leadership involves integrating multidisciplinary teams to enhance brand value and communication strategies.
Education and Expertise
Luciano Rodriguez Forero studied at Universidad de Los Andes, where he earned a degree in Ingeniería Industrial from 1999 to 2005. He also completed a Master's in Marketing from the same institution from 2010 to 2011. His educational background equips him with a strong foundation in both industrial engineering and marketing management.
Background
Before joining Petra, Luciano accumulated extensive experience in marketing roles across various companies. He worked at CUSEZAR as Director de Mercadeo from 2016 to 2020, and held positions at CONTINAUTOS CHEVROLET, Nissan Colombia, General Motors, ONNET Fibra Colombia, REDCOL HOLDING, and Banco Finandina. His career spans over a decade in the marketing sector, primarily in Bogotá D.C., Colombia.
Achievements
Luciano has demonstrated a strong adaptability to changes throughout his career, a key aspect of his professional approach. He has expertise in managing advertising and media agencies, which plays a significant role in his communication strategies. His focus on creating brand value through leadership and team integration has been a consistent theme in his professional journey.