William C.
About William C.
William C. is a Senior Digital Marketing Data & Analytics Analyst at Phase2, where he has worked since 2023. With a background in digital marketing and analytics, he has previously held roles at WebMechanix and Talk Local, and he has a strong track record of reducing costs and producing marketing content.
Work at Phase2
William C. has been employed at Phase2 since 2021, initially serving as a Digital Marketing Ops Data Analyst for three years. In 2023, he advanced to the position of Senior Digital Marketing Data & Analytics Analyst, a role he has held for one year. His responsibilities include analyzing digital marketing data and optimizing performance metrics to enhance marketing strategies.
Previous Experience in Digital Marketing
Before joining Phase2, William worked at WebMechanix from 2016 to 2021. He began as a Digital Marketing Specialist and progressed to Senior Digital Marketing Performance Manager for Growth. His tenure at WebMechanix involved managing digital marketing campaigns and driving performance improvements. Earlier in his career, he served as an Executive Assistant to the President and CEO at Talk Local and worked in various roles at Chevy Chase Country Club.
Educational Background
William studied at the University of Maryland, where he earned a Bachelor of Science (BS) degree in Biology. His academic background provided a foundation for his analytical skills, which he applies in his current role in digital marketing analytics.
Achievements in Digital Marketing
William has made significant contributions to digital marketing initiatives. He successfully reduced BigQuery costs from over $1,000 a day to $5 a day for an organization. He also produced, launched, and organized two marketing podcasts for his company, overseeing post-production and promotion. Additionally, he played a key role in applying for and winning competitive awards for his company, including MUSE, dotCOMM, and VEGA awards.
Technical Skills and Tools
William possesses extensive experience with a complex tech stack for analytics. He is proficient in various tools, including Tealium, Amplitude, Adobe products, Heap, FullStory, and BigQuery. His technical expertise supports his role in analyzing and interpreting digital marketing data to drive strategic decisions.